Hello, my name is

Ginevra Capograssi

Marketing Expert

About me

I'm Ginevra Capograssi, based in Rome, a passionate communications and digital marketing professional, blending academic prowess with hands-on experience in event coordination and social media strategy.

Education & Certificates

I am Ginevra Capograssi, a dedicated alumna of LUMSA University where I majored in Communication Sciences, Marketing, and Digital Media, with a particular focus on business economics. Graduating summa cum laude in 2022, I earned my degree with a thesis that garnered special mention. Currently, I am advancing my expertise by pursuing a Master’s degree in Marketing at LUISS University, demonstrating my commitment to continuous learning and professional development in the dynamic field of marketing.

Undergraduate Thesis: The Consequences of “Male Gaze”: an analysis of the representation of the female body in the Fashion Industry

Master ‘s Degree: LUISS University – Marketing currently enrolled with a  GPA of 29/30

-Corso Maestro di Base FISG
-Certificazione Google Digital Training-Fondamenti del Marketing digitale
-Analyzing Data with Excel by IBM
-IMUN
-HACCP  

What I do

Strategic Communication

My communication science background equips me to craft messages that captivate and engage audiences, leveraging my academic knowledge to design strategies that reflect the essence of the brand and connect with consumers on a deeper level.

Web Development

As part of my university coursework and personal ventures, I have developed proficiency in building and managing websites via WordPress, ensuring they are not only functional and user-friendly but also aesthetically aligned with the brand’s vision.

Social Media Management

With hands-on experience as a social media manager for events, I excel at curating content, engaging with audiences, and driving brand awareness across digital platforms, all while keeping pace with the fast-evolving social landscape.

Skills

MS Office (Powerpoint, Excel)
100%
Wordpress - Elementor
70%
Meta
85%
Canva
100%
STATA - SPSS
35%
Wix
75%
Qualtrics
80%

My Experience

2023 - Now

CMO

-Social Media Account Management
-Planning and Creation of Digital Content
-Building Strategy and Advertising Campaigns

July 2024

Summer Intership

-Selected by the LUISS Summer Internship for the Marketing and Web Marketing area of datakrypto
-Analysis of the company's website performance and social media presence
-Developed an SEO analysis and strategy for website optimization

2022-May/2024

SMM & EVENT MANAGER

-Planning Activities
-Content Management and Creation
-Event Organization
-Accounting
-Creation of basic website on wix

Club Administrator and Skating Instructor

-Treasurer on the Board
-Secretarial Duties
-Membership and Registration -Management
-Skating Instructor

Jun/2023 - Aug/2023

Web Developer

-Creation of Basic Website for Giador S.r.l.

2021-2022

G.A.U.S.S.

Pre-Dance and Athletic Preparation Instructor for Ice Skating

-Teaching Pre-Dance Activities & Athletic Preparation Related to Ice Skating

Passion & Interests

I have a strong interest in competitive sports, having competed from 2010 to 2019. I am also passionate about fashion, event planning, and traveling to discover new cultures. I thrive on challenges and enjoy engaging with people.

In my free time, I often dedicate myself to creative projects.

Lingua: Italiano: Madrelingua | Inglese: C1